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Google - Country Marketing Manager, Hungary - Budapest

Foglalkoztatási típus: Permanent
Hely: Hungary
Fizetés: Excellent
Idegennyelvek: Magyar

Hirdető adatai

  • Név:
    Google
  • Közzététel:
    24-04-2012
  • kód:
    G4037710455
Country Marketing Manager, Hungary - Budapest
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This position is based in Budapest, Hungary.
The area: Marketing
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And, we approach marketing in a way that only Google can--breaking the rules, redefining the medium, making the user the hero, and ultimately, letting the technology speak for itself.
The role: Country Marketing Manager, Hungary
As a Marketing manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. The role enables you to shape the product development process, organize product launches from beginning to end and form future marketing strategy.
Responsibilities:

* Drive the B2B advertisers acquisition strategy and lead the team to recruit SME advertisers and drive revenue for Google.
* Plan B2C activities and run awareness, education initiatives which have a positive impact on Google's brand.
* Develop creative assets and tools and manage agencies.
* Manage the Hungarian advertisers acquisition budget to execute ROI efficient recruitment programs.
* Track and analyse marketing programs to optimise overall results and plan campaign and channel mix.

Minimum Qualifications:

* MA degree (in lieu of degree, relevant skills or equivalent experience).
* Experience in product marketing, direct marketing and marketing program management

Preferred Qualifications:

* Experience in working for or managing 3rd party agency programs.
* Understanding of the search, online advertising, or web publishing market.
* Strong interest in analysing products, customers and market dynamics and aptitude for determining the optimal way to position products in the market.
* Outstanding written and oral communication skills and strong organisational skills.
* Strong analytical skills required and proven track records in managing ROI campaigns and measurements.
* Fluency in English and Hungarian.

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